In today’s digital age, having a website is essential for business success. However, just having a website is not enough. In order to stand out in the vast sea of online content, your website needs to have authority.
In this episode, we discuss expert strategies for building website authority in 2022.First and foremost, creating quality content is crucial. The speaker recommends a split of 65% informational content and 35% transactional content.
Additionally, the speaker advises against creating a new website for every category, but rather building authority in specific spots. They recommend building out an entire site with 10 to 30 articles in one category before moving on to the next one.
Topical Maps Unlocked is an essential tool for helping to get topical authority and show Google what your website is about. However, simply creating content is not enough.
It is also important to collect contact information from people who visit your website so that you can turn traffic that you don’t own (e.g. from social media platforms) into traffic that you do own (e.g. email list).
Building up an email list or other ways to contact people allows for diversification of traffic sources and insulates your business from changes in social media algorithms.
Backlinks used to be less important for website trustworthiness, but the proliferation of AI technology is changing that.
Google is now prioritizing hard-to-obtain and non-spammy backlinks. Creating a brand beyond the website is essential for long-term success as a blogger, authority site creator, or nit-site creator.AI technology is also changing the search engine market and is likely to steal traffic from websites.
However, this is not necessarily a bad thing as quick-answer seekers may not be the target audience. AI technology will not replace lawyers or other professionals, so it is important to have things verified by professionals even if online tools like Chat GPT can give practical results.
Google is prioritizing expertise, authority, and trustworthiness (EAT) in their ranking algorithm. Creating content that reflects real-life situations and experience improves EAT, which is key to building website authority. Additionally, building proper EAT on a website can be learned through the speaker’s Masterclass, available on Oneblogaway.co.
Despite some changes in the search engine market, SEO is not dead. The blue links to websites on Google Search are still prevalent as is the importance of building backlinks.
Google’s new search engine, Project Maggie, offers eCommerce results, which may be convenient, but most people require more information and assurance before spending money on a product.
In conclusion, building website authority in 2022 requires a combination of quality content creation, collecting contact information, building a brand beyond the website, and complying with Google’s prioritized algorithm of EAT. By following the strategies discussed in this episode, you can build website authority and achieve business success in the digital age.